Trusted IT Solutions Partner

Equinox, The Solutions

We help companies confidently address technology-related decisions and ensure their IT organizations and operating models are agile and effective, equipping them to cut through the noise of fleeting technology trends to create enduring results.

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About Us

Building AI Platforms That Matter

Founded in Jakarta, Indonesia in 2017, Equinox Teknologi has evolved into a holding company that builds and operates innovative AI-driven digital platforms. Through our subsidiaries — WAAJA.COM, TRUSTUP.ID, AISP.ID — we serve businesses across commerce automation, digital authority, and enterprise AI.

Our diverse team brings together expertise in artificial intelligence, product development, and digital transformation. We are driven by a mission to create technology that is accessible, impactful, and human-centric.

AI-Focused Product Ecosystem
Proven Track Record in Digital Innovation
Serving Businesses of All Sizes
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0 Platforms
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Our Story

Started as an IT consulting firm in 2017, Equinox has transformed into a holding company with a clear mission — building AI-powered platforms that solve real-world problems. From WhatsApp commerce to digital reputation and enterprise AI, we are shaping the future of digital business in Indonesia.

Our Vision

To become the leading AI-driven holding company in Southeast Asia. We build platforms that empower businesses of all sizes to leverage artificial intelligence — not as a buzzword, but as a practical tool for growth, efficiency, and lasting impact.

Our Team

With backgrounds in AI research, software engineering, business strategy, and digital marketing, our team combines deep technical expertise with entrepreneurial drive. We understand both the technology and the market — bridging the gap between innovation and real-world application.

Our Companies

Explore Our Subsidiaries

Innovative platforms built by Equinox Teknologi to serve different market needs

01

WAAJA.COM

AI-powered WhatsApp automation for UMKM. Turn your WhatsApp into a 24/7 sales machine — auto-reply chats, smart inventory, and auto-payment via QRIS.

  • AI Sales Agent — instant product Q&A
  • Smart Inventory — auto stock deduction
  • Auto-Payment — Bank & QRIS Integration
  • Simple Dashboard — manage everything
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02

TRUSTUP.ID

AI Reputation OS for digital leaders. Build authentic digital authority using your unique TalentDNA — AI-generated LinkedIn content that reflects your real personality.

  • Identity — based on your unique TalentDNA profile
  • Voice DNA — AI that learns your communication style
  • Guardrail Sentinel — 24/7 reputation protection
  • Authority 100 — exclusive executive circle
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03

AISP.ID

AI Service Provider delivering enterprise-grade artificial intelligence solutions across multiple deployment models and use cases.

  • Various Cloud Models — flexible deployment
  • Multipurpose Tools — diverse AI capabilities
  • Agentic AI — autonomous intelligent agents
  • API — seamless integration ready
Coming Soon
04

eMeterai

Authorized Peruri partner delivering next-generation digital trust infrastructure — E-Meterai (digital tax stamps), E-Sign (certified digital signatures), and E-Tera (document sealing).

  • E-Meterai — official government digital tax stamp
  • E-Sign — legally binding digital signatures
  • E-Tera — organizational identity & document provenance
  • API Gateway & WhatsApp Connect
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05

Tourism Park Ticketing Solutions

Digital ticketing and access management system for tourism parks and entertainment venues.

  • Digital Ticketing — contactless entry & QR validation
  • Access Control — real-time gate management
  • Visitor Analytics — track footfall & peak hours
  • Integrated Payment — multi-payment gateway
How We Work

Our Methodology

From idea to launch — a lean, product-driven approach to building AI platforms that deliver real value

01

Ideate & Validate

We identify real market problems, validate assumptions with real users, and define product requirements that solve actual pain points.

02

Design & Prototype

Our team designs intuitive user experiences and builds rapid prototypes to test core functionality before full-scale development.

03

Build & Iterate

We develop in agile sprints — shipping features fast, gathering feedback, and iterating continuously to ensure product-market fit.

04

Launch & Scale

We deploy, monitor, and scale each platform with a growth mindset — optimizing performance, reliability, and user acquisition.

05

Support & Evolve

We provide ongoing support and continuously evolve our platforms with new features, security updates, and market-driven improvements.

Get In Touch

Let's Connect

Office

18 Office Park 22nd Fl Suite E-G
Jl. TB Simatupang 18, Jakarta 12520